Monday July 20, 2009, 1:00 - 5:00 p.m.
Portland Community College, Cascade Campus
TEB (Technology Education Building), Room 226
705 N. Killingsworth Street
Portland, OR 97217
For directions and parking information, see http://www.pcc.edu/about/locations/cascade/
Workshop description:
Google Analytics is a free web analytics tool that can provide detailed information about how your users are interacting with your web pages. Learn how libraries can use this free tool to improve your web resources in this hands-on training, led by two web developers and a librarian.
Google Analytics provides statistical reports that allow you to measure your web traffic, gather aggregate data about who your visitors are and how they are using your web resources, and much more. While Google Analytics was designed primarily for use with commercial web sites, libraries can use these detailed reports to detect trends in how library web pages are being used.
Using examples of Google Analytics reports from library web sites, the workshop presenters will discuss
· Why web analytics are important for libraries
· Google Analytics basics – features and functions
· Interpreting Google Analytics reports
· Creating custom reports
· Goal tracking
· Data reliability and privacy
· Using Google Analytics data to guide web site refinements
This training is aimed at beginning and intermediate Google Analytics users.
You are encouraged to register your own web site for a Google Analytics report in advance of the workshop (or have your system administrator do so). Bring a printout of your report, or be prepared to access your report during the workshop, so you can begin the work of making data-driven decisions about how to refine your web resources.
Presenters:
Paul Irving received a B.A. in Political Science at the University of Wisconsin-Madison in 1990 and has a background in social service and community outreach. His commitment to the community-building power of the Internet led him to study networking technology and eventually found Insite Web Publishing. As a legally-blind person, Paul has a special interest in Web usability and accessibility issues.
Paul has consulted on dozens of Internet and intranet projects in key positions including project management, marketing, design, information architecture, technical lead, Web development, publication and post-production. Paul has valuable experience developing standards-based websites that are compliant with the World Wide Web Consortium’s Web Accessibility Initiative. His professional focus is on website information architecture (IA). He has consulted on and deployed large-scale website IA for clients such as Clark County, Washington, City of Kent, Washington, Kalamazoo Public Library and the Multnomah County Library. Paul is also responsible for the redesign of Northwest Central (nwcentral.org).
Paul will be assisted by Dave Lippert, PCC Digital Services Coordinator, and Roberta Richards, PCC Reference and Instruction Librarian.
Cost:
Student/retiree rate: $40.00
Regular rate: $50.00
Registration:
After you have registered, please make out your payment check to PCC and mail to
Roberta Richards
PCC Sylvania Library, Room 202
PO Box 19000
Portland, OR 97280-0990